Ross Content Writing & Consulting was formed in 2016 to provide marketing communications professionals with a superior content writing capability to support corporate, executive leadership, product/technology and internal communications programmes.
With over two decades’ experience at leading global public relations (PR) consultancies, Peter Ross offers his clients a unique combination of proven writing skills and a background in journalism along with an understanding of the world of agency and in-house professionals. These professionals want a writer who will get the job done right the first time, but also one who gets their world. And one with the seniority and diplomacy skills to work seamlessly with their internal teams and executives.
Peter partners with clients to clearly communicate their topics — no matter how technical or complex — translating them into language that target audiences can easily understand, in a style that is engaging from beginning to end. As part of the content creation process, Peter works with a variety of subject-matter experts, from CEOs and marketing directors to engineers and end-user customers. Crucially, he knows how to put these stakeholders at ease while undertaking assignments. The resulting content is tailored to any marketing communications purpose or communications channel.
Peter offers his clients a unique combination of proven writing skills and a background in journalism along with an understanding of the world of agency and in-house professionals.
Throughout Peter’s agency career he has led campaigns for global brands on every continent, in both established and emerging markets. He is sensitive to cultural nuances and an expert at customising language and tone for specific geographies while staying true to an organisation’s messaging and unique values. Peter works with his clients to boost the quality and professionalism of their output in markets such as Asia, the Middle East and Latin America where English may not be the first language or where writing resources are scarce, and he also ensures content will resonate in specific countries or regions.
With nearly 30 years of marketing communications experience, Peter is familiar with the broader context and realities that come with each writing assignment: the pressures, politics and challenging timelines. Because of this, he is flexible and adaptable in his approach. Additionally, Peter can appreciate the perspective of different stakeholders, including client leaders and P&L owners. It’s this rich tapestry of experience that sets Peter apart as a professional writer.