Peter Ross has over two decades’ experience meeting client content needs across the communications spectrum, from corporate and executive thought-leadership initiatives to product, technology and internal communications campaigns.
Peter began writing creatively at an early age and participated in journalism during his school years, culminating in Palo Alto High School’s renowned Campanile where he studied under legendary teacher Esther Wojcicki. During his university years, Peter was co-editor-in-chief of the Whitman College Pioneer, and after graduating he wrote for clients in the healthcare, electronics and non-profit sectors.
Peter joined the world of public relations to do more writing. He was hired by Weber Shandwick (then Miller Communications), part of NYSE-listed Interpublic Group, in 1994 as a part-time intern and rose through the ranks over 20 years to become managing director and executive vice president of the firm’s technology PR business in both the UK and Europe, Middle East & Africa (EMEA). In this capacity he served on Weber Shandwick’s UK and EMEA management boards until his departure in 2016. Between 2003-2005, Peter worked for Hotwire Public Relations — then a relative start-up — where he was a senior partner in the London office running the Enterprise & Electronics practice. Peter’s clients have ranged from innovative start-ups to industry leaders such as Microsoft, Honeywell, Agilent, Intel, Reuters, Duracell, Sprint and Lucent Technologies.
In forming his content business, Peter is returning to the aspect of marketing communications he enjoys the most: writing.
In Peter’s spare time he is an avid runner, gardener, traveller and foodie. He is also passionate about cars. A dual American/British citizen, Peter has lived in the UK for nearly 25 years and resides in West Sussex and London.