Former Weber Shandwick EMEA Tech MD Launches Content Writing Business

Peter RossPress releases

Ross Content Writing & Consulting Targets
Senior In-House and Agency Communications Professionals

12 September 2016 — Peter Ross, the former managing director and EVP of Weber Shandwick’s EMEA Technology Practice, today launched a content writing business to support corporate, social media, executive leadership, product/technology and internal communications programmes.

Ross Content Writing & Consulting Limited fuses Peter’s expertise in writing with two decades of PR agency experience. The company, based in West Sussex and London, is partnering with in-house professionals, specialist consultancies and PR agencies in the B2B/B2C Technology, Financial Services, Fintech, B2B Industrial, Education, Healthcare and Non-Profit sectors.

“The role of content has never been more important in terms of differentiating yourself and sustaining business momentum,” said Peter Ross. “In my experience, I appreciated good writers who also understood my world as a communications professional: the pressures, politics and challenging timelines. Seniority and diplomatic polish was a must for working with my subject matter experts and internal teams. It’s this intersection of skills and qualities that I’m providing.”

Peter will also leverage his international PR experience to boost the quality and professionalism of output in markets such as Asia or the Middle East where English may not be the first language or where writing resources are scarce. He can work with clients to ensure content will resonate in specific countries or regions.

Ross Content’s founding client is a leading global technology company, and it has established partnerships with strategic communications consultancies to collaborate on client assignments. The company also provides pro-bono support to the East Palo Alto Kids Foundation (

Originally a marketing communications writer with a background in journalism, Peter joined Weber Shandwick’s (then Miller Communications) Silicon Valley office as a part-time intern and progressed over two decades to run the firm’s Technology PR business in both the UK and Europe, Middle East and Africa (EMEA). He also worked for Hotwire Public Relations in London as a senior partner. Collectively Peter has over 22 years of agency experience.

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Peter Ross
Ross Content Writing & Consulting Limited
+44 7919 415 770